Our Story

At Salty Wardog, we believe that the American spirit thrives on the values of service, sacrifice, and unity. Founded by a proud U.S. veteran, Salty Wardog was born out of a deep-rooted passion for our country and an unwavering commitment to those who have selflessly served it.

Our story began with a simple idea: to create a brand that embodies the grit, heart, and resilience of everyday heroes—veterans, military supporters, and patriotic Americans. After spending years in service, our founder, Jason Ballinger, knew that transitioning to civilian life can be tough. It’s a journey filled with challenges, but also one brimming with pride and determination. This store was created to honor that journey and provide a platform for those who love and support our country as much as we do.

Salty Wardog is 100% veteran-owned and operated, which means that every product we design and sell comes from a place of authenticity. We know what it means to serve, and we know how important it is to give back. That’s why a portion of every sale is donated to organizations that support veterans and their families, helping those who have sacrificed so much for the freedoms we hold dear.

But it’s not just about giving back—it’s about providing something that our community can wear with pride. From our high-quality, affordable apparel to our custom tumblers and hats, every item we offer is designed with our customers in mind. We believe that showing your support for veterans and the military shouldn't break the bank, and that’s why we strive to keep our prices accessible to everyone.

Our products are more than just clothing or accessories—they’re a statement. A statement of pride in who we are as a nation, a tribute to those who have served, and a reminder that no matter where we go, the values that make this country great are always with us.

At Salty Wardog, we don’t just see ourselves as a business; we see ourselves as part of a larger community—a community that respects hard work, honors service, and celebrates freedom. We’re here to build that community, one customer at a time, and we can’t wait to welcome you to the Salty Wardog family.

So whether you're a veteran yourself, a military supporter, or simply someone who loves this great nation, we invite you to join us on this journey. Salty Wardog isn’t just a store—it’s a mission. And together, we’re making a difference, one piece of apparel at a time.